The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race.
Texas Motor Speedway announced yesterday that its April 13 race, the first night race on the Cup schedule this season, will be known as the NRA 500. It is a one-year agreement with a renewal option.
TMS President Eddie Gossage said the NRA has been involved in racing for several years and a generous supporter of Speedway Children’s Charities, donating more than $500,000 to the charity’s Texas chapter since 2000.
“This race entitlement is just another extension of that business relationship,” Gossage said. “We look forward to another successful partnership with the NRA for our April race week.”
This is not the NRA’s first title sponsorship in NASCAR. The group sponsored a Nationwide race last September at Atlanta, which like Texas is owned by Speedway Motorsports Inc.